The “Ya Hit” video is here, and it brings Future, Drake, Travis Scott, Loe Shimmy and Sexyy Red all into the same frame. The song has been the center of an argument since it dropped, so the visual lands at an interesting time. Now everybody gets to see what the whole crew looked like when they pulled up.
What We Know
The video dropped on Tuesday, and HotNewHipHop reported that it is a packed affair with a lot of energy. Here is the quick rundown:
- Future, Drake, Travis Scott, Loe Shimmy and Sexyy Red are all part of the “Ya Hit” project.
- The video features some gorgeous cars.
- Everybody on screen looks like they are having a good time flexing.
- Loe Shimmy has been getting praise for his hook.
- Sexyy Red only contributes ad libs.
The Ya Hit Debate
Let us be real, this song has not had a quiet life. Some fans feel it should have been a lot more than what it turned out to be. Others think the superstars mailed in their verses.
That is the price of putting this many big names on one record. Expectations get sky high before anybody hears a note, and anything short of a classic gets picked apart. Future, Drake and Travis Scott know that better than most.
The one name getting a clear win is Loe Shimmy, whose hook has been getting the praise. Sexyy Red fans, on the other hand, are left with ad libs only, which is a real talking point on a song this loaded.
What’s Next for Future
The bigger question is what comes after this. Future is supposedly dropping a new album called Infinity soon. Nothing in what we have seen puts a date on it, so we will treat it as a rumor for now.
The pressure on that project is real. His last album, The Real Me, felt rushed to a lot of people, and some fans never saw the vision he was going for. Now “Ya Hit” is the latest data point people will use when they size up where he is headed.
There is also a bigger conversation here about veterans. The feeling in some corners is that a number of established artists have gotten comfortable with the music, and some fans are tuning out because of it.
The Takeaway
A video full of cars, stars and flexing is fun, but it does not settle the debate about the song. Infinity is where Future gets to answer the doubters, and we will be watching.