A$AP Rocky threw a party for his new PUMA sneaker and the night ended with police and an evacuation. A fight broke out at the Manhattan launch on Thursday night, and the NYPD showed up to deal with it. Reports say Rocky was there but stayed out of the fight, which is the part that matters most.
What Happened
The NYPD said officers answered a call at 10:30 P.M. and found a group acting disorderly. AllHipHop reported that TMZ says the gathering was eventually cleared. TMZ did not establish whether anyone was arrested, so we are not going to guess.
TMZ also got footage of people trading punches and grappling inside the commercial building while security stepped in. Guards separated the people involved, and uniformed officers stood outside keeping the rest of the crowd calm.
- Location: a commercial building in Manhattan
- Police call: 10:30 P.M. on Thursday
- Rocky: attended, but did not take part in the fight, according to reports
- Arrests: not confirmed
The Suede ’94 Drop
This was supposed to be about the shoe. PUMA had announced a Chelsea rave built around the skate and Hip Hop scenes that gave its Suede sneakers their identity. It was a New York celebration, not a concert, and it got overshadowed.
Rocky’s new Suede ’94 comes in navy with a deliberately weathered finish, gold detailing and a gum sole. The padded tongue with the raw edge is still there. A hoodie and T shirt that pull from PUMA’s archive round out the collection, with a logo, fabric treatment and fit tied to the 1990s.
Rocky explained the look in his own words: “I chose to carry the washed effect throughout” the shoe, so it feels like you have already broken it in.
Rocky’s Bigger Fashion Run
This is not a one off collab. Rocky has spent more than three years as a creative director at PUMA, and he has turned it into an ongoing design project. For this release he also directed the campaign, shot in Berlin with photographer Spyder behind the visuals.
His fashion résumé keeps growing. He was named the CFDA’s 2025 Fashion Icon, he has done AWGE runway work, and he is a creative director at Ray Ban. His Fall/Winter 2025 collection pulled from Harlem’s jazz heritage, and AWGE made its Paris runway debut in 2024.
What’s Next
The new Suede ’94 collection went on sale worldwide on November 12, so the product is out there whatever happened at the party. We will be watching for any update from the NYPD on arrests, and for whether PUMA or Rocky say anything about the night.
The Takeaway
Rocky did the work, kept his distance from the chaos, and the shoes are still on shelves. A few people throwing hands cannot change what he has built in fashion, and the Suede ’94 will be remembered for the design, not the brawl.